"A Better Way To Use Google Maps."

These two advertisements were created to help define the branding and marketing integration that is essential to any product launch.

This advertisement, created by KCAD students, Brent French, Pierre Babbitt and Carly Gussert, targets consumers. It shows how Hop can solve a very particular problem... planning an event in a hurry.

This advertisement, created by KCAD student Jericho Castillo and Pierre Babbit, targets business. It speaks to the "special place" advantage of having a Hop subscription on Google maps.