"A Better Way To Use Google Maps."

Dotplace is a destination App that combines Way-finding, social media, branding and advertising.


Make your destination with the "Venue Administration App", A powerful tool for enhancing your presence on Google Maps. It gives business owners complete control over their brand and advertising all through the Google Map search experience. Analytics allows the user to track traffic, sales and clicks and correlate them with their branding and advertising campaigns.


Consumers can find their place and plan a gathering using popular social networks integrated with Google Maps. DotPlace provides consumers with a planning tool for events, trips and get-togethers, all centered around your destination.


Because life is a destination with Hop.

INCREASE

The ability for Google to sell a premium, branded presence to businesses that appear on their maps.

PROVIDE

Consumers with a way to plan a "jaunt" and interact with friends via the map and with an experience centered around destinations.

ALLOW

Businesses to stay connected with their current and potential customers via Google Maps, as well as track behavior and advertising/marketing effectiveness.

USER EXPERIENCES

  • Producer
  • Solver
  • Curator
  • Local Consumer
  • Traveling Consumer
  • Connector

PRODUCERS


I own a Coney Island in East Town and I want to advertise today's special on a mobile app that a lot of people will be using to make dinner plans.


I just opened up an art gallery and I want it to be on the map... the building I'm in isn't there yet, so I want to construct it (digital lego style) and link it to my website and facebook page.


I own a cell phone store and I want to advertise locally to people who need to buy minutes.


I run a neighborhood association (ie: Cherry Hill) and I want to build our brand and attract patrons to our businesses thru a combination of visual identity, way-finding, social net-working and informational listings on a mobile platform. I want the ability to build the environment and add content in a simple, fluid system. I want my patrons, residents and business owners to be able to easily add content as well. (googlehood.com or wikiplace.com)


I want, as a resident, to be able to add events and news to the on-line version of my neighborhood or town.

PROBLEM SOLVER


I own a mobile restaurant and I want to let people know where I will be at various times of the day.


I have a hot-dog cart and I want to place it on the map where I happen to be at any given time.


I am participating in Art prize and I want to place the location of my entry on a map... and provide some info about it... and receive comments.


I want to stage a protest demonstration and I want to coordinate and monitor the activity from afar. I want to know what is going on and be able to direct it.

CURATORS


I just discovered a boutique in Cherry Hill and want to share it with my friends and leave a comment about it for others to see at the same time. I want to see if i know any one that is in the vicinity ... maybe they can walk over and meet me.


I want other people to know what I think about individual places I've been.


I want other people to know what I think about neighborhoods I've visited.


I want other people to know what I think about the place I live.


I want other people to know what I think about events I've attended.

LOCAL CONSUMER


It's Friday afternoon, I'm at work or school and I want to plan my weekend. Things I'm interested in doing: Dinner, Movie, Shopping, Arts event, Something new to me. I want to do it all in one neighborhood.


I'm going to out to dinner on Saturday night and I want to know where the next available table at a chinese restaurant is within walking distance of my house.


I want to feel like I know what is going on in my neighborhood - crime, events, construction, everything a newspaper gives me.


I want to know what is going on, right now, within a specified distance of where I am... events... communal, public, civic. I want to be impulsive.


I want to know what is going on, next Tuesday, within a specified distance of where I am... events... communal, public, civic. I want to plan a day.


I want to know what is going on, this month, within a specified distance of where I am... events... communal, public, civic. I want to be informed.

TRAVELING CONSUMERS


It's Saturday afternoon, I'm from out of town and I am finishing up a conference at the Devos Center. I want to find dinner near my Hotel (the Amway Grand) and I want to do something after that... within walking distance... but I don't what.


I'm driving into town and have a meeting downtown, I'm running down to the wire on time and I need to know where the cheapest available parking space is within 1/4 mile of my meeting place.


I heard about a neighborhood that is cool... and I want to know how to get there from wherever I happen to be.


I am in park and realize that I forgot sunscreen. I would like to get walking directions to the nearest market or convenience store.


I want to see some photos of places I may be interested in going.


I want to know what other people think about places I may be interested in going.

CONNECTOR


I want to be able to click an icon representing a person (a receptionist or scheduler or friend or ?).. and have a conversation with them (via Twitter? IM? Voice? Skype?)

I want to be able to make specific recommendations to people that have specific questions about a place or event.

WIREFRAMES

 

On the left: outlining how consumers can
plan a "jaunt".

 

On the right: outlining the content management system used by businesses to build and update their Hop desitnation.

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